It’s no surprise that I’m a big fan of Toyota’s third-generation Prius ads. “Harmony,” as it’s dubbed, features over a million people in costumes, who supply the landscape of which the Prius is featured.
It’s simply marketing genius.
As the behind-the-scenes footage shows, Toyota’s goal was to embrace the car, landscape, and a community of people — all in one marketing campaign. Not only does this do it effectively, but it also gives a relaxing look and feel to the commercials, and grabs the audience’s attention, as it’s something that’s unique and really that’s never been done before.
In addition, the campaign is carried out through Toyota’s mini-site for the Prius, and also with Facebook and Twitter pages. Overall, it’s a great (not to mention, effective) media marketing campaign.
After a few weeks of hectic WordPress theming, I’ve finally unveiled my latest project — Grand Rapids Grub. The website, http://www.grgrub.com, features restaurant reviews from around West Michigan, as well as event listings and an “On the Road” section for reviews from other locations. The project is a collaboration between myself and Rob Kirkbride.
The WordPress theme is a heavily coded magazine theme to fit our tastes. It features user polls, several ways to share articles, and will soon feature the ability to rank restaurants on a star system, as well as other collaborative items. In our first 24 hours online, we received over 100 followers on Facebook, and are now well over 300.
In addition to the website, I produced a logo based off of an orange and dark red color scheme that fits well with the rest of the site.
Anyways, I’d love to hear your thoughts regarding this, so go check out the website and let me know what you think! http://www.grgrub.com
Update: Be sure to follow GR Grub on Facebook and Twitter too!
